10 Signs You've Found PMF

Most founders overcomplicate Product-Market Fit.

(This week, my post about Product-Market Fit (PMF) went viral on LinkedIn, and honestly, I have no idea why! )

Here's what it actually looks like:
• Your customers can't shut up about you
• Growth feels effortless
• Sales cycles get shorter, not longer
• Support tickets change from "how to" to "what else"

But here's the truth bomb 💣

You don't find Product-Market Fit.
It finds you.

Think about Uber's early days:

People were BEGGING for invite codes.
Users became voluntary salespeople.
Growth was impossible to stop.

That's what PMF feels like.

Here's my simple checklist to know if you've hit it:

1. The Pull Test ⚡
- Are customers coming to you?
- Or are you chasing them?

2. The Referral Test 🗣
- Do users actively share your product?
- Without rewards or incentives?

3. The "Very Disappointed" Test 💔
- Ask: "How would you feel if you could no longer use our product?"
- If >40% say "very disappointed" - you're onto something

4. The Sales Test 💪
- Are deals closing faster?
- Is price becoming less of an issue?

5. The Sleep Test 😴
- Do you wake up to more signups?
- Instead of more problems?

The brutal truth?

If you're wondering whether you have Product-Market Fit...

You probably don't.

When you have it, you KNOW.

It feels like riding a rocket ship 🚀
Not pushing a boulder uphill.

Remember:
- PMF is not binary - it exists on a spectrum
- It can be achieved in segments before full market
- It needs to be maintained and can be lost
- Different businesses show different PMF signals
- Focus on trends over absolute numbers
- Consider your specific market context

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