Don't Chase Two Rabbits
Think of your focus like water pressure - spreading it thin makes everything weak.
The less you do, the more you achieve.
Early-stage startups often fail because they try to do too much.
They add too many features, chase too many markets, and measure too many things. This kills their focus and slows growth.
They can’t find product-market fit because they’re not serving a single customer well.
To win, early startups must focus hard. Cut extra features. Offer one key thing. Serve one ideal customer in a "beachhead."
Forget copying big companies. Master one thing, then scale.
Here's what happens
1. Most Founders Fall Here
• Multiple products
• Multiple markets
• Multiple customer types
2. Split Focus Means
• Higher burn rate
• Slower execution
• Confused customers
• Lost momentum
The Focus Formula:
✓ One killer feature
✓ One crystal-clear value
✓ One ideal user
✓ One key metric to track
Remember
"Chase one rabbit, catch one rabbit. Chase two rabbits, catch none."
Get uncomfortably narrow - major message in my book 📚 💙
Kudos for excellent presentation of Business Advice #1.