Every founder thinks they’re building the next unicorn. Zero revenue today, but somehow worth billions tomorrow. Their pitch decks show hockey stick projections based on nothing but hope.
This delusion is contagious. The culture glamorizes overnight billionaires. VCs ask for massive outcomes. Founders respond with fantasy. They craft absurd narratives, use AI to “beef up generic bullet points,” and present fiction as fact.
The dangerous part? They start believing their own lies. What begins as a pitch becomes their reality. They built the narrative so well, they forget it’s fake.
I see this constantly. Founders with ten users claiming they’ll have millions next year. No business model, no go-to-market strategy, just slides full of dreams. They’re so busy pretending to be crushing it, they forget to actually build something.
Smart investors see through this immediately. We’ve heard every hockey stick story. Show us real traction, not imaginary billions. Dreams don’t raise rounds. Reality does.
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